Free download
Professional SEO audit template.200 checkpoints. Zero guesswork.
A comprehensive audit framework covering technical SEO, content quality, competitor analysis, and a prioritized action plan. The same template our consultants use for professional engagements.
Get the template
Enter your email and we will send the template to your inbox instantly.
No spam. Unsubscribe anytime.
What the template includes
Four structured sections that walk you through a complete website audit.
Technical SEO Audit (80+ checkpoints)
Crawlability, indexation, XML sitemaps, robots.txt, canonical tags, redirect chains, HTTPS, hreflang, site speed, Core Web Vitals, mobile usability, and server response codes.
Content Audit Framework
Content quality scoring rubric, E-E-A-T evaluation matrix, thin content identification, duplicate content detection, keyword cannibalization analysis, and content freshness assessment.
Competitor Analysis Worksheet
Side-by-side comparison framework for 3 competitors covering keyword overlap, content gaps, backlink profiles, domain authority, technical performance, and SERP feature ownership.
Prioritized Action Plan
Impact/effort scoring matrix that automatically prioritizes findings. Categories include critical (fix immediately), important (fix within 30 days), and recommended (ongoing optimization).
Sample audit items
A preview of the level of detail in every section of the template.
Plus 194 more items across all audit categories.
Why use this template
Professional-grade framework
The same audit structure used by our senior consultants for client engagements. 200+ checkpoints organized into logical sections with clear pass/fail criteria.
Built-in prioritization
The impact/effort matrix automatically surfaces the highest-value fixes. Stop guessing which optimizations deserve your time and budget first.
Competitor benchmarking
The competitor analysis worksheet lets you audit your site in context. Understand exactly where you stand relative to the sites outranking you.
Repeatable process
Run the same audit quarterly to track progress over time. The structured format makes it easy to compare results and demonstrate improvement to stakeholders.
Questions
Common questions about the SEO audit template.
Want us to run the audit for you?