Technical SEO

Technical SEO encompasses all the behind-the-scenes optimizations that ensure search engines can effectively access, understand, and index your website. While content and links determine what you rank for, technical SEO determines whether you can rank at all. A website with excellent content but poor technical health will struggle to achieve its ranking potential.

Key areas of technical SEO include site speed and Core Web Vitals optimization, mobile-friendliness and responsive design, crawlability and indexation management (robots.txt, XML sitemaps, canonical tags), structured data and schema markup implementation, HTTPS security, URL structure and site architecture, JavaScript rendering, international SEO (hreflang tags), and server configuration (HTTP status codes, redirects, server response times).

A technical SEO audit is typically the first step in any comprehensive SEO strategy, as it identifies the foundational issues that must be fixed before content and link building efforts can reach their full potential. Common technical issues include slow page load times, broken links and redirect chains, duplicate content without canonical tags, orphan pages not linked from anywhere on the site, incorrect robots.txt directives blocking important content, missing or incorrect structured data, and mobile usability problems. Regular technical audits help catch new issues before they impact rankings.